Art Direction, Campaign, Creative Designer, Digital & Print

Role: Art Lead / Designer
Creative Director: Lucy Hartley
Copywriter: Ally Sinyard
Motion Designer: Aaron Greenway
Agency: Redwood BBDO
Deliverables: DOOH, social, print, digital ads

Challenge
Convey YouTube’s essential place in the media mix for viewers – and therefore advertisers – at the noisiest moment of the year; YouTube’s first ever Upfronts.

Strategy
Use the moment to hero what viewers love about YouTube – the breadth, depth, and quality of the content – and some of the most beloved creators behind it.

Solution
An attention-grabbing DOOH campaign running in key locations across NYC throughout Upfronts, backed by social content, digital ads, and print ads in high-profile publications.

Key tasks included
• Analyse creative brief and conduct research to build rationale for concepts
• Generating ideas in creative exploration
• Lead the creative team
• Manage the workflow, deadlines, ensuring timely delivery of high-quality work.
• Developing and visualizing creative concepts across all platforms and touch points
• Design clear and compelling presentation decks