Art Direction, Campaign, Digital, Print & Socials
YouTube Upfront Campaign | New York
Lead visual development and campaign design for YouTube’s New York Upfront campaign, a high-impact DOOH created to spotlight the platform’s creators, content, and advertiser value during Upfronts season. The campaign appeared across key locations in New York, supported by social, print, and digital assets.
Agency
Redwood BBDO
Services
Concept development
Art Direction
Campaign Identity & Rollout
Graphic Design
Credits
Lucy Hartley, Ally Sinyard, Aaron Greenway
Deliverables
Digital out-of-home, social, print, and digital display.
A flexible typographic system built around the line “YouTube is…”, designed to connect the platform to different creators, behaviours, and cultural moments while staying instantly recognisable across formats.
The final series of digital out-of-home executions ran across high-footfall LinkNYC placements throughout New York. The rollout is presented here through AI-assisted editorial street imagery, created to show the live campaign in cleaner, more consistent media contexts while preserving the original graphic system.
High-profile publications including Adweek, Wall Street Journal and New York Times.
Scalable static banners adapted across digital media sizes.
Platform-native posts for Instagram, Facebook, and LinkedIn, extending the campaign across key channels.
