Campaign, Digital & Socials
Google I/O 2025
Concept and visual development for the Google I/O 2025 social campaign, bringing the event identity to life through a series of animated teasers and supporting assets designed to build anticipation ahead of the event.
Agency
Redwood BBDO
Services
Art Direction
Graphic Design
Credits
Mike Keys, Tom Plumstead, Jill Escott, Gonçalo Perdigão, Pablo Reca
Deliverables & Platforms
Teasers, Stories & feed templates, animated stickers, decks, and an AI demo playbook
X, Instagram, Facebook, YouTube Community, LinkedIn
Impact
The lead-up social campaign was part of a record-performing year for Google I/O, with mentions rising to 322.6K from 156.6K in 2024, positive sentiment increasing to 14% from 8%, and more than 4.7K attendees joining the event.
Crack the Code
Designed to spark curiosity with a hidden binary message.
Channels: X, Facebook, YouTube Community, LinkedIn, Instagram
Storyboard & style frames for the "Crack the code" Teaser – version 1
"Crack the code" Teaser – version 1
Storyboard & style frames for the "Crack the code" Teaser – version 2
"Crack the Code" Teasers: version 1 & 2
Ready-to-use social templates for in-feed posts across all Google channels, including executive ones.
Stories Templates: Animated and static 9:16 slides for Google's social channels
Rolling Out Innovation
Designed to generate anticipation for I/O announcements.
Channels: X, Facebook, YouTube Community, LinkedIn, Instagram
Storyboard & style frames for the "Rolling Out Innovation" Teaser
"Rolling Out Innovation" Teaser
Storyboard & style frames for the "Rolling Out Innovation" Teaser
"Rolling Out Innovation" Teaser: 9:16 and 1:1 formats
Ready-to-use social templates for in-feed posts across all Google channels, including executive ones.
Stories Templates: Animated and static 9:16 slides for Google's social channels
Final Call
Released one hour prior to Google I/O’s launch, this teaser was designed to drive last-minute tune-ins for the live broadcast.
Channels: X, Facebook, YouTube Community, LinkedIn, Instagram
Storyboard & style frames for the "Final Call" Teaser
"Final Call" Teaser
Storyboard & style frames for the "Final Call" Teaser
"Final Call" Teaser: 9:16 and 1:1 formats
Ready-to-use social templates for in-feed posts across all Google channels, including executive ones.
Stories Templates: Animated and static 9:16 slides for Google's social channels
Game On
Designed to ignite excitement and drives registrations, setting the playful tone one week ahead of I/O.
Channels: X, Facebook, YouTube Community, LinkedIn, Instagram
Storyboard & style frames for the "Game On" Teaser
"Game On" Teaser
Style frame for the "Game On" Teaser
"Game On" Teaser: 9:16 and 1:1 formats
Ready-to-use social templates for in-feed posts across all Google channels, including executive ones.
Ready-to-use social templates for in-feed posts across all Google channels, including executive ones – Overview
Stories Templates: Animated and static 9:16 slides for Google's social channels
Animated and static stickers for posts and IG Stories via GIPHY
