Art Direction, Campaign & Print
Barbican Membership Scheme
Visual identity and campaign concept for the Barbican Centre’s membership scheme, designed to bring a clearer and more distinctive expression to the member experience. The identity was applied across posters, a welcome brochure, membership cards, and acquisition leaflets.
Studio
Eureka! Design Consultants
Services
Art Direction
Visual Identity
Graphic Design
Credits
Photography: Tommy Ga-Ken Wan
Deliverables
Posters, welcome brochure, membership cards, and acquisition leaflets.
Photoshoot –
Assistant Art Director
Membership Campaign 2015
Research, Planning & Production:
Creation of each persona,
Team building: photographer, models, make up artist, stylist
Welcome Brochure
Welcome Brochure & Membership Cards
Photoshoot –
Assistant Art Director
Membership Campaign 2016
Research, Planning & Production:
Creation of each persona,
Team building: models, make up artist, stylist
Acquisition Leaflets
