Art Direction, Branding & Print
St John’s Wood High Street
Brand identity for St John’s Wood High Street, created to position the area as a refined lifestyle destination in North London. The project included a new logotype, visual guidelines, and a suite of printed communications designed to bring consistency and a more premium feel across the brand.
Agency
Sister London
Services
Art Direction
Brand Identity
Graphic Design
Deliverables
Logotype, brand guidelines, booklet, postcard, and leaflet.
Inspired by the contrasts of London and named after Big Ben, FS Benjamin was designed by Stuart de Rozario and founder, Jason Smith. With a pure and crafted feel to the forms the typeface has traditional roots but has been designed to work in a contemporary setting. Archetypal proportions allow the typeface to feel familiar and be legible in all platforms.
Images can be framed with an irregular border. The position on the frame and thickness of the border are flexible and can be adjusted depending on the composition of the image.
The booklet includes a detachable map.
“The Wood” has been created to reinforce the idea that St John’s Wood High Street is not only a location but a community, an area with heritage and history, a globally significant destination that retains a distinct and charming character. For small usage only.
Commissioned Photographer: David Didsbury
Commissioned Photographer: David Didsbury
Commissioned Photographer: David Didsbury
Complementary logo – For small usage only.
Postcards – Commissioned Illustrator: Fee Greening
Reverse of the postcards – Commissioned Illustrator: Fee Greening.
Postcards detail – Commissioned Illustrator: Fee Greening
Windows design for shops to let on St John's Wood High Street
