Art Direction, Branding & Campaign
Super Searchers
Visual identity and toolkit design for Super Searchers, an information literacy programme created to help people evaluate digital information with more confidence. Built around a train-the-trainer model, the project translated topics around misinformation, source evaluation, and digital context into accessible materials for librarians, educators, and community partners.
Agency
Redwood BBDO
Services
Art Direction
Campaign Identity
Graphic Design
Credits
Mike Keys, Tom Plumstead, Fred Ashton, Pat Grivet
Deliverables
Interactive training deck, animated videos, facilitator guide, workbook, poster, resource pack, and one-pagers, localised into six languages.
Reach
The programme expanded across North America, Europe, MENA, and APAC.
Brand system overview – balances clarity and approachability through a modular grid, simple iconography, and illustrative elements, enabling the programme to scale across formats while remaining easy to localise and deliver.
Animated explainer video
Animated explainer video
Animated explainer video
Animated explainer video
Overview of the Super Searchers training deck – designed as the primary delivery tool for the programme, the deck supports facilitator-led workshops through a structured flow of explanations, demonstrations, and interactive moments, helping maintain engagement throughout the workshop.
Participant workbook – designed to be used alongside live facilitation, the workbook supports activities, note-taking, and follow-up reflection during the workshop.
Facilitator guide – provides librarians and educators with a clear, step-by-step structure for delivering the workshop, including timings, prompts, activities, and discussion points.
