Art Direction, Branding & Campaign
Super Searchers
Google US
Brief
Super Searchers is an information literacy programme designed to combat misinformation and help people evaluate online information. As trust declined and digital complexity increased, many users lacked the practical skills needed to identify reliable sources and contextualise what they encountered online.
Approach
Super Searchers was developed using a train-the-trainer model, equipping librarians, educators, and trusted community figures with clear frameworks, real-world examples, guided activities, and adaptable resources to support diverse and vulnerable audiences. The programme has since expanded across North America, Europe, MENA, and APAC.
Deliverables
Interactive training deck, 4 animated videos, facilitator guide, workbook, poster, resource pack, one-pagers, localised into 6 languages.
Team
Role: Senior Designer / Art Director for the Visual Identity
Creative Director: Mike Keys
Art Director: Tom Plumstead
Motion Designer: Fred Ashton
Illustrator: Pat Grivet
Brand system overview – balances clarity and approachability through a modular grid, simple iconography, and illustrative elements, enabling the programme to scale across formats while remaining easy to localise and deliver.
Animated explainer video
Animated explainer video
Animated explainer video
Animated explainer video
Overview of the Super Searchers training deck – designed as the primary delivery tool for the programme, the deck supports facilitator-led workshops through a structured flow of explanations, demonstrations, and interactive moments, helping maintain engagement throughout the workshop.
Participant workbook – designed to be used alongside live facilitation, the workbook supports activities, note-taking, and follow-up reflection during the workshop.
Facilitator guide – provides librarians and educators with a clear, step-by-step structure for delivering the workshop, including timings, prompts, activities, and discussion points.
