Campaign, Digital & Socials
Google I/O 20025
As Senior Designer, I led the visual development for the social campaign for Google I/O 2025 in close partnership with the Art Director and the amazing Redwood team. My role focused on bringing the I/O identity to life across social, developing teaser concepts, designed to spark curiosity and engagement, and crafted visuals that felt fresh, cohesive, and on-brand. Throughout the project, the goal was to create a social presence that captured attention and kept the audience excited in the lead-up to the event.
Team
Role: Senior Designer
Creative Director: Mike Keys
Art Director: Tom Plumstead
Content Director: Jill Escott
3D Designer: Gonçalo Perdigão
Motion Designer: Pablo Reca
Agency
Redwood BBDO
Deliverables & Platforms
Teasers, Stories & feed templates, animated stickers, decks, and an AI demo playbook
X, Instagram, Facebook, YouTube Community, LinkedIn
Reception
Our lead-up social campaign contributed to Google I/O’s record-breaking performance this year: mentions more than doubled to 322.6K (from 156.6K in 2024) and achieved 14% positive sentiment (up from 8% in 2024) – the highest since at least 2018. This overall social success contributed to a highly engaged event, with 4.7K+ attendees (+4% y/y) joining Google I/O to learn, network, and get inspired.
Crack the Code
Designed to spark curiosity with a hidden binary message.
Channels: X, Facebook, YouTube Community, LinkedIn, Instagram
Storyboard & style frames for the "Crack the code" Teaser – version 1
"Crack the code" Teaser – version 1
Storyboard & style frames for the "Crack the code" Teaser – version 2
"Crack the Code" Teasers: version 1 & 2
Ready-to-use social templates for in-feed posts across all Google channels, including executive ones.
Stories Templates: Animated and static 9:16 slides for Google's social channels
Rolling Out Innovation
Designed to generate anticipation for I/O announcements.
Channels: X, Facebook, YouTube Community, LinkedIn, Instagram
Storyboard & style frames for the "Rolling Out Innovation" Teaser
"Rolling Out Innovation" Teaser
Storyboard & style frames for the "Rolling Out Innovation" Teaser
"Rolling Out Innovation" Teaser: 9:16 and 1:1 formats
Ready-to-use social templates for in-feed posts across all Google channels, including executive ones.
Stories Templates: Animated and static 9:16 slides for Google's social channels
Final Call
Released one hour prior to Google I/O’s launch, this teaser was designed to drive last-minute tune-ins for the live broadcast.
Channels: X, Facebook, YouTube Community, LinkedIn, Instagram
Storyboard & style frames for the "Final Call" Teaser
"Final Call" Teaser
Storyboard & style frames for the "Final Call" Teaser
"Final Call" Teaser: 9:16 and 1:1 formats
Ready-to-use social templates for in-feed posts across all Google channels, including executive ones.
Stories Templates: Animated and static 9:16 slides for Google's social channels
Game On
Designed to ignite excitement and drives registrations, setting the playful tone one week ahead of I/O.
Channels: X, Facebook, YouTube Community, LinkedIn, Instagram
Storyboard & style frames for the "Game On" Teaser
"Game On" Teaser
Style frame for the "Game On" Teaser
"Game On" Teaser: 9:16 and 1:1 formats
Ready-to-use social templates for in-feed posts across all Google channels, including executive ones.
Ready-to-use social templates for in-feed posts across all Google channels, including executive ones – Overview
Stories Templates: Animated and static 9:16 slides for Google's social channels
Animated and static stickers for posts and IG Stories via GIPHY
