Art Direction, Branding, Campaign, Print & Socials
DocDrop App Launch Concept | LloydsPharmacy
A self-initiated visual identity and campaign concept for DocDrop, a proposed LloydsPharmacy healthcare app. The project explored how playful illustration, modular messaging, and a vibrant colour system could make digital healthcare feel more approachable.
Agency
McCann London
Independent concept developed during tenure
Services
Art Direction
Visual Identity
Graphic Design
Deliverables
Visual identity, out-of-home, social, print, and merchandise.
The logo lockup combines a distinctive, approachable logomark with a clean, modern wordmark to establish a strong, memorable brand presence. The playful character adds personality and warmth, while the typography ensures clarity and versatility across digital and physical touchpoints.
A cohesive suite of OOH visuals designed to showcase the core services offered by the app across multiple formats – billboards, bus shelters, and tube ads – tailored for quick recognition and engagement in high-traffic public spaces
Illustrated character set representing each key service offered by the app – doctor, pharmacist, nurse, emergency line and therapist
A playful yet instantly recognisable app tile designed for quick impact
Stories designed to deliver bite-sized, user-friendly health advice—built to feel personal, helpful, and easy to engage with
Hoodies and tote bags infused with the brand’s colourful personality
