Art Direction, Branding, Digital & Print

KOA is an online Depop shop offering a selection of second-hand clothing handpicked with love. 💙

KOA is the name of an exotic tree in Hawaii (dreamy) but it also means the Warrior (the brave, bold and fearless one) which fits nicely within the Depop culture and community (loud, inclusive, proud, and fun).

The typeface brings clarity and sophistication with a cutting edge and playful touch and perfectly communicates the casual, urban and french fashion style of the shop.

Friendly, emoji-inspired graphics with a sense of craft (stamps texture) are used throughout the printed and digital communication materials (thank you card, packaging, IG posts, and stories…), keeping the brand fresh, fun, accessible, and engaging.

The simplicity and boldness of the colour palette (White, Royal, and Navy blue) are easily recognizable, catchy and will ensure trustfulness and confidence among their customers and attract new followers.

The shop made 110 followers on Depop in the first week.

The assignment includes:

Naming, logotype, packaging, tote bags, Thank you cards, stickers, Depop shop, and Instagram art direction, design & development.