Digital & Motion, Print, UI, UX & Website
Starling Bank, an award-winning online-only bank, aims to challenge the way people see banking and make it easier for everyone. Launched in 2017, Starling has since revolutionised the way people handled their finances, giving customers the ability to manage their money in real-time through a strong featured-pack offering.
As an integrated designer and while operating full-speed due to Starling exponential growth, I worked collaboratively across all areas of the business: website & digital, social media, outdoor campaign, print, merch and events including Sibos, the leading global financial services conference.
Web Design, UX & UI
To sustain the rapid growth of the Starling Bank website with new pages being added weekly, I worked on planning, designing and implementing a clear and intuitive new navigation system. Teamed-up with the SEO team and the AD, we looked at offering a seamless experience navigating the website.
Our goal was to increase the overall web pages’ weight which is crucial for SEO and enable users to easily navigate their way through the site to be informed or have their queries answered. We used familiar structure and user-friendly language to insure visitors’ conversion.
Web Design, UX & UI
Working closely with the developers team and the Head of SEO, I have designed and lead direction for a variety of key pages.
Our goal was to retain an optimal search engine ranking through slick design and user friendly approach without losing the need to deliver specific content and achieving conversion.
Starling Bank at Sibos 2019.
The leading global financial services conference.
In collaboration with George Buckfield and Gasta (motion designers), I have lead with Jessica Blakey (marketing manager) and execute the creation of the animated content for the big video screen on the Starling Bank stand. The videos run all day long for 4 days.
I participated to the creation of the following videos:
Concept & Storyboarding:
– 10 brand and 5 patterns animations (with Gasta)
– A featured film for Starling Bank Services (with George Buckfield)
Concept & Execution:
– Animated timeline of Starling Bank story
– Animated Agenda of the Day & Live Event
– Animated Quotes
I also designed a microsite for the tablets displayed on the stand. It included a quiz that people could take and get their score live up on screen and some resources library about Starling products.