J.P. Morgan Private Bank

Branding & Digital

J.P. Morgan Private Bank is a former investment bank headquartered in New York with international offices worldwide providing wealth management services. For their 2021 Outlook, they wanted to simplify and facilitate the reading of such document which can be an arid exercise. Reflecting this core idea, the report is divided into 5 key questions, each gets their own colours and colour-coordinated photos. We aimed to create a clear and concise document using colourful imagery and bold typography, for an enjoyable and seamless reading.

The assignment includes:
Execution of the J.P. Morgan Private Bank digital Outlook 2021 after delivering a full audit of the Banking sector.

In collaboration with the talented team at Prophet New York:
Creative Designers: Zachary Denis & Vansuka Chindavijak
Project Manager: Marissa Haro

Each chapter gets their own gradient colours

Each chapter gets their own colours and colour-coordinated photos

Infographics also align with the colour coded system

Gradient related to chapter 1

Gradient related to chapter 1

The Outlook was translated into an online micro-site

Each chapter gets their own colours and colour-coordinated photos

Each chapter gets their own colours and colour-coordinated photos

Gradient related to chapter 4

Gradient related to chapter 4

Overview – Selection

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